What led you into design?
If you think about it, everything that surrounds us is designed. I believe that design helps to improve our environment so when I was young, I was very curious to see how I could contribute to it, that led me to design.
What does a typical day look like?
Yoga, breakfast, walk, work at the studio, teaching (some days), and meeting friends or watching a movie after dinner.
What's your workstation setup?
Where do you go to get inspired?
I try to stay inspire all the time, finding inspiration all over. From lettering in the streets, books of any kind and record covers, and obviously from calligraphy and art.
What product have you recently seen that made you think this is great design?
I'm still amazed by the Bic Cristal.
What pieces of work are you most proud of?
My recently released typeface families: Qandus Latin and Sisters plus Ella, the one I'm working in right now.
What design challenges do you face at your company?
A great challenge for me is integrating typography and type design in other fields, from technology to crafts.
What music do you listen to whilst designing?
Any advice for ambitious designers?
For any designers :) be curious and get out of the screens, design is about the world you live in.